This is a new and modern discipline that has become a relevant academic area of study in recent decades. Media studies involves the study of communication through various public outlets such as radio, television, print, and now the Internet. Media studies revolves around the famous line “the medium is the message” coined by Marshall McLuhan, which means that there is a strong relationship between the message and how it is delivered.
Media ecology is another aspect of media studies, and it is the study of the media and its effects on society. Media ecology states that the media has a heavy influence on society and controls many aspects of life. In this case, it is studied often as part of sociology programs. Media is always changing, as technology is a factor that shapes the way society presents information. Specifically, with the development of the Internet, media has reached the masses and is available to virtually anyone. This has expanded its reach and influence in drastic ways, and makes this discipline relevant to almost every other discipline.
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